Google’s AI Overviews, ChatGPT, Gemini and Perplexity now answer questions before the blue links appear.

Think of GEO as SEO flipped on its head.
Clicks matter less; trusted snippets matter more.
When ChatGPT cites you, prospects see authority before they ever reach your site.

Here are the five moves powering results like that:

1. Audit visibility. Prompt ChatGPT, Gemini, Perplexity weekly. Capture citations, gaps, and hallucinations.

2. Structure authority. Embed Organization and Person schema. Align naming across press releases, transcripts, and LinkedIn bios.

3. Publish answer-ready content. Use short paragraphs, explicit numbers, and pull-quotes models can lift verbatim. Think FAQ meets board memo.

4. Secure compliance. Tag confidential data. Release only what strengthens your narrative. Your legal team will thank you.

5. Measure impact. Track citation growth, deal velocity, and sentiment each board cycle. Adjust messaging before earnings calls.

These steps cost less than a single campaign and protect millions in pipeline.

If you’re a CIO, CMO, or CEO ready to own your story inside the engines, let’s talk.

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