Leading a company from B2B to B2C was an ambitious transformation I was thrilled to tackle.

We had the tech side covered perfectly:
✅Lead Capture: Leveraged sophisticated online calculators.
✅Screening: Implemented efficient data flows.
✅Email Automations: Seamlessly sent confirmations and next steps.

Each lead, a potential customer, was ready for the next step.

But then...nothing happened.

Why?

The internal employee tasked with follow-up read these emails once a week.
➡️ Result: Lost opportunities as leads grew cold.

Looking back, this experience reiterated the essence of true digital transformation: It’s not solely about systems; it’s about people.

Here's what I learned:
1. Technology Isn't Everything: Tools can only do so much if the team isn’t aligned and ready to act.
2. Culture is Key: Digital success requires a shift in mindset—a focus on agility, responsiveness, and collaboration.
3. Thorough Onboarding: Every person must understand the importance of their role and be fully equipped to execute effectively.

Has anyone else faced unexpected challenges during digital transformation? Let's discuss below. 👇