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Serge Billiouw.
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Thoughts on Data, AI, and digital transformation from the frontlines of enterprise strategy.

Latest
July 16, 2025

Your board doesn't care about your AI models. They care about P&L.

This is the #1 mistake I see leaders make when presenting AI initiatives. They lead with technology, talking about LLMs and cloud migrations. Meanwhile, their board and CEO are thinking about revenue, cost, and competitive advantage.

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July 14, 2025

Your board doesn't care about your AI models. They care about P&L.

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July 14, 2025

AI agent marketplaces are exploding. But before you browse, ask one critical question: Is your enterprise truly ready for AI agents to autonomously run mission-critical work? The answer defines your ROI

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July 14, 2025

I've seen a surge in demand. CEOs are seeking guidance on integrating AI. I'll give you the insights from recent engagements.

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July 14, 2025

Last quarter, I helped several CIOs ensure their data foundations were ready for AI. Here's the 5-step playbook.

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July 14, 2025

I've consulted with multiple companies on integrating AI into their business strategy. I've learned the 3 CRITICAL elements that will make or break your AI initiatives.

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July 14, 2025

In the last 30 days I asked 42 CEOs one question. Who owns your Generative Engine Optimization? Only three had an answer.

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July 14, 2025

In the last 90 days, I spoke to 10 retail executives and learned how Generative AI is revolutionizing their strategies.

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July 14, 2025

The hype around Agentic AI is HUGE, but the reality is sobering. Gartner predicts over 40% of these projects will fail by 2027.

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July 14, 2025

If your AI initiatives aren't delivering the expected ROI, you're not alone.

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July 14, 2025

AI crawlers: friend or foe? ?? Web traffic declining? You're not alone. Here's how to strategically react:

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July 14, 2025

Just finished advising 3 Fortune 500s on AI strategy. The #1 thing they ALL missed? Data readiness.

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July 14, 2025

The Strategic Data & AI Consultant Starter Pack – Now in limited-edition blister packaging.

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July 14, 2025

You can be great with data. And still be totally wrong.

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July 14, 2025

Bad GenAI output? It’s not always the prompt’s fault.

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July 14, 2025

Big companies have more people, more budget, more infrastructure. But in the AI era… that's a disadvantage.

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July 14, 2025

Everyone wants GenAI magic. But most teams overcomplicate their very first RAG project.

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July 14, 2025

Everyone's racing toward Generative AI and complex agentic workflows, but are you building your AI future on a foundation of sand?

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July 14, 2025

Our call center faced an unprecedented 50% increase in call volume. We thought our sales numbers were going to go through the roof, but instead, we found only silence

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July 14, 2025

I helped a 500-person Telco call center boost ARPU by 35% using AI?

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July 14, 2025

Here’s how I unearthed the real reason this $800M business was losing customers —and it wasn't in the data.

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July 14, 2025

I spent $100k on a digital transformation for a multi-million-dollar company. It wasn't technology that failed—it was something much simpler, yet often overlook

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July 14, 2025

How I helped a top $1B telecom brand uncover the hidden reason they were losing customers!

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July 14, 2025

In the last 8 years, I’ve set up thriving Data & Analytics departments for billion-dollar companies. Here’s how:

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July 14, 2025

Ever heard a voice assistant laugh? Meet Maya & Miles—where AI meets uncanny reality. ?

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July 14, 2025

In today’s data-driven world, simply crunching numbers isn't enough.

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© 2025 Serge Billiouw. All rights reserved.