Blog — Serge Billiouw

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May 22, 2026

95% of generative AI pilots fail to deliver ROI.

95% of generative AI pilots fail to deliver ROI. The allure of AI is undeniable, yet its implementation is fraught with challenges. According to MIT, the vast majority of generative AI pilots are stuck without delivering meaningful outcome…

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May 10, 2026

Investing heavily in AI won’t guarantee success. Here’s the critical question C-suite leaders must answer.

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May 7, 2026

Are your AI initiatives stuck in pilot mode while the board pushes for results?

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May 5, 2026

OpenAI's latest partnerships show a stark reality: many AI tools still gather dust in our companies.

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July 16, 2025

Your board doesn't care about your AI models. They care about P&L.

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July 14, 2025

AI agent marketplaces are exploding. But before you browse, ask one critical question: Is your enterprise truly ready for AI agents to autonomously run mission-critical work? The answer defines your ROI

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July 13, 2025

I've seen a surge in demand. CEOs are seeking guidance on integrating AI. I'll give you the insights from recent engagements.

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July 12, 2025

Last quarter, I helped several CIOs ensure their data foundations were ready for AI. Here's the 5-step playbook.

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July 11, 2025

I've consulted with multiple companies on integrating AI into their business strategy. I've learned the 3 CRITICAL elements that will make or break your AI initiatives.

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July 10, 2025

In the last 30 days I asked 42 CEOs one question. Who owns your Generative Engine Optimization? Only three had an answer.

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July 7, 2025

In the last 90 days, I spoke to 10 retail executives and learned how Generative AI is revolutionizing their strategies.

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July 5, 2025

The hype around Agentic AI is HUGE, but the reality is sobering. Gartner predicts over 40% of these projects will fail by 2027.

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July 2, 2025

If your AI initiatives aren't delivering the expected ROI, you're not alone.

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June 25, 2025

AI crawlers: friend or foe? ?? Web traffic declining? You're not alone. Here's how to strategically react:

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June 18, 2025

Just finished advising 3 Fortune 500s on AI strategy. The #1 thing they ALL missed? Data readiness.

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June 11, 2025

The Strategic Data & AI Consultant Starter Pack – Now in limited-edition blister packaging.

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June 4, 2025

You can be great with data. And still be totally wrong.

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May 28, 2025

Bad GenAI output? It’s not always the prompt’s fault.

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May 21, 2025

Big companies have more people, more budget, more infrastructure. But in the AI era… that's a disadvantage.

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May 14, 2025

Everyone wants GenAI magic. But most teams overcomplicate their very first RAG project.

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May 7, 2025

Everyone's racing toward Generative AI and complex agentic workflows, but are you building your AI future on a foundation of sand?

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May 1, 2025

Our call center faced an unprecedented 50% increase in call volume. We thought our sales numbers were going to go through the roof, but instead, we found only silence

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April 24, 2025

I helped a 500-person Telco call center boost ARPU by 35% using AI?

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April 17, 2025

Here’s how I unearthed the real reason this $800M business was losing customers —and it wasn't in the data.

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April 10, 2025

I spent $100k on a digital transformation for a multi-million-dollar company. It wasn't technology that failed—it was something much simpler, yet often overlook

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